A podcast and Substack for systems thinkers navigating the AI age. Will North — the Architect of Adaptive Intelligence — brings the whole-systems lens to the questions no one else is asking. Listen. Read. Think differently.
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Long-form conversations with systems thinkers, AI builders, and leaders navigating complexity.
Paid and free editions on Substack — connecting dots across AI, policy, business, and life.
Every episode applies the ST4AI lens — feedback loops, leverage points, the B* Loop.
Business. Public sector. Nonprofit. The Whole View covers the full system — not just one slice.
Will introduces the B* Loop and applies it to three real AI deployment failures that turned virtuous intentions into reinforcing harm.
Donella Meadows mapped the places to intervene in a system. Will maps them onto the current AI landscape — and names where the real levers are.
The case for augmentation over automation — and why adaptation, not optimization, is the highest goal for individuals and organizations alike.
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